How to Build an ESP-Focused Email Marketing Analytics Platform
A professional-grade email marketing analytics platform specifically designed for ESP users and email marketers. This tool provides deep insights and optimization capabilities for email campaigns, with clear targeting and onboarding for the right audience. Features specialized ESP integration and advanced tracking capabilities.
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Simple Summary
A specialized email marketing analytics tool that helps email service provider (ESP) users optimize their campaigns through advanced tracking and analysis.
Product Requirements Document (PRD)
Project Overview
TapLoop is an email marketing analytics tool targeting professional email marketers who use ESPs. The platform needs to clearly communicate its specialized nature while providing powerful analytics capabilities.
Target Users
- Professional email marketers
- ESP platform users
- Digital marketing agencies
- Email campaign managers
Core Features
- ESP Integration Hub
- Campaign Analytics Dashboard
- Email Performance Tracking
- Custom Report Builder
- User Qualification Quiz
- Guided ESP-specific Onboarding
Success Metrics
- Increased activation rate of qualified users
- Reduced signup-to-churn ratio for non-target users
- Active daily usage metrics
- ESP integration completion rate
Technical Requirements
- Real-time analytics processing
- ESP API integrations
- Secure data handling
- Multi-tenant architecture
MVP Scope
V1:
- Improved user qualification flow
- Basic ESP integrations
- Core analytics features
Future:
- Advanced reporting
- Multiple ESP support
- AI-powered insights